Service Operations Management - Assignment Essay

Service Operations Management - Assignment - Essay Example Therefore, my initial expectations are in relation to the speed of orders as well as the quality of service that correlates to the technology capability of the company. My visit to a McDonalds presented a familiarity of most fast food chains, such as, the vibrant colors and unique furniture design that is welcoming and intriguing (McDonalds.com, 2011). As usual, the crowd of people presented a somewhat noisy environment but still manageable that you could talk to the person you came in the fast food restaurant. At prior research study, the senior management team at McDonalds Corporation conducted focus groups on learning what customers prefer to receiving excellent service that is indicated by two main elements: clean environment and reduce noise output of the site. Therefore, the identification of prior expectations are timing of moving the lines through and a clean environment that allowed a feeling of being comfortable and relaxability. The proposed approach provides the sense of willingness to wanting to purchase a meal and stay at the restaurant to eat the meal. During the visit the noise radar was somewhat high but understandable due to the amount of crowds of people in line to present their orders. The noise was not unexpected; rather, the knowing was already there in the beginning to expect some disturbance. However, the expectation was for the effectiveness of managing the noise level to having a sense of control and manageability. The definition of service relates to the inputs of elements: Ranging from the experience + outcome = service (rending a customer’s perspective). The customer lines at the fast-food restaurant were long and at times not so coordinated with children abound but just moving at a pace - that gave the customer a chance to making a wise choice of selection. Therefore, the expectations were of a more defined method of a concern of the noise level for any increase of customers or decrease that will render a satisfactory experi ence to increasing brand identity (Haritz-Menne, 2004). Mainly, the initial expectations were in the management effective staff of employees to learn how to manage the incoming traffic during busy hours. This focus on training of employees to knowing how to operate the high-tech order taking terminal machine presents a mandatory element of mastery, in which, the issue of long lines can be decrease. The goal is to ensure a faster processing of customer’s orders. Further, the review of expecting customers to understanding the many different menu items presents both an opportunity for a business - that is on perfecting customer service or presenting failure in servicing the customer. The method chosen by McDonalds proved my initial expectations that at least a certain point of experience of a staff employee will present the many choices of payment methods to moving the crowd along (McDonalds.com, 2011). However, the delimina is in the failure to understanding of the so many choi ces of payment methods the creates a lock-up of the terminal computer at times - that it creates a rush feeling of figuring out what overrides are needed to clear out transactions. The once good feeling of arriving at the fast food restaurant can be washed away that fast when the comfortable state is removed with anxiety. For instance, the customer